Well informed readership – Serre Chevalier

Excellent news: we’ve added readership figures for newspapers and magazines to Media UK. has more detail.

As redtops and qualities slipped again last month, 2.8m ABC1 readers still chose the Sun Sometimes you need more than simple facts to tell the story. Sometimes you need what people say they’ve done as well as what they do – especially when mixing and matching the latest newspaper readership figures (from NRS) with sales figures (from ABC). So, in circulation terms, May was a modest month; overall redtop sales down 5.57% in a year, total quality sales 2.83% off. The Guardian and Observer, which scored well in Election 2010, took a bigger comparative hit. The Times, finding no solace behind its paywall, was the biggest upmarket faller of all. Some papers, such as the Mail on Sunday, edged forward a scrap. But one month doesn’t tell you overmuch. By contrast, National Readership Survey results over an entire year reveal a different tale. You’d suppose, at first headline glance, that ABC1 readers (better educated, better paid, better placed in managerial jobs) would hold their noses at a…

RT Good luck to all the pretty, big-boobed ladies getting their A-Level results today. The Bury Times’ readership figures are depending on you.

30something comments
- “another language” -> 40-something comments
- this piece -> 10 (including this one) comments
- etc. etc.

do you sometimes get the feeling that your readership is proportional to the comments? does it make you want to tailor your next post based on the comments? after all, you are only doing this as a hobby as compared to the rediff journalists whose livelihoods might depend on their readership figures (that being said, “headlies” might not be the way to get more readership).

btw, if i were to keep a regular blog, i would prefer blogging away in anonymity in all senses of the word, i.e., i do not want anyone to read it (as far as my opinions are concerned, what are comments for?:-) unless, of course, it contributes directly to the thickness of my wallet, in which case, i would invite all desi pundits (and punsters) over!

i wonder what the typical blogger feels. please understand that i am just curious – not slamming you (or anyone else)!

- s.b. (but not “the silkboard”)]]>

How should news corporations be using apps to improve online readership figures?

Nowadays, buzz around brands on the news, blogs, tweets and other social media that spreads through product launches, PR campaigns, earnings reports are as valuable as traditional ad campaigns. But buzz and social dialogue on the web is tough to quantify. General Sentiment has released a report that calculates the dollar value of the buzz, content, and conversation taking place online. General Sentiment’s technology evaluates the volume of mentions and sentiment value regarding a brand, company or person. The algorithm combines this data with website traffic and online news readership figures to determine the purchase-equivalent dollar value of the brand exposure across more than 30 million sources by gauging sentiment, frequency, and exposure of news mentions and social dialogue. Google topped the rankings, with value of its "buzz" itemized at $669.6 million. Google’s social media reach costs $402 million, with its Twitter reach alone valued at $22.8 million. On the other hand, Apple…